Petracer's makes beauty
I'm putting my travel schedule together for 2010 and one of the highlights will no doubt be attending Coverings this year. Coverings is the trade show for the tile, stone and flooring industries and it takes place in Orlando from April 27th through April 30th this year. I'm very much a tile guy, and Coverings is a feast in every sense of the word.
Coverings is an global show and the world's exceptional and maximum thrilling producers and manufacturers show off their wares during the ones 3 days in April. The Italians are well represented of path and for me, it's the Italian companies that push the envelop farthest.
The last time I attended Coverings, I had the distinct pleasure of spending some time with the sales and marketing team from Petracer's Pregiate Ceramiche Italiane . In English, that means "Petracer's Precious Italian Ceramic." They are aptly named.
Petracer's is based just outside of Modena in Emilia-Romagna. Modena is renowned for it's basalmic vinegar of course, but it's also a hot bed of Italy's tile industry.
Petracer's tile has a unique aesthetic and I say they produce the maximum authentically Italian tile in the commercial enterprise. There's a extraordinary appearance to Italian ornamental art and Petracer's captures it flawlessly. There's a spare and smooth sense to the aesthetics I'm describing. Petracer's appearance whispers as opposed to shouting. And while it does improve its voice, it is a completely satisfied sound certainly.
Look at some of their offerings here. What do you think?
