Here's another great ad campaign, this time from Merillat
Yesterday, I was Tweeting with the great Leah Thayer from Daily 5 Remodel . Leah interviewed me on Tuesday on part of a webinar series she's putting together about social media and the remodeling industry. Part of the sidebar conversation we were having on Tuesday dealt with remodeling industry marketing and advertising and we were continuing in that same vein on Twitter.
I actually have a dating with more than one Masco Brands, most appreciably Brizo Faucets and KraftMaid Cabinetry. In spite of that I can say with out reservation that Masco Brands role themselves especially properly and as an entire they may be in the forefront of whatever market section the ones manufacturers discover themselves in.
Leah pointed out to me a video Merillat Cabinetry produced last year and one I'd all but forgotten about. The video in question is a fantastic example of a marketing video done right. Here it is.
Merillat made that video to introduce a competition they ran thru 2009 called The Good Life Contest. People had been advocated to make a home video approximately what The Good Life means to them and the winner might be rewarded a whole kitchen makeover.
The contest went on for the better part of last year and the winning family ended up with the kitchen of their dreams. It was a pretty heart warming promotion.
But I keep coming lower back to this video. It's virtually splendid paintings and it does a remarkable job of speaking approximately cabinetry indirectly. Merillat's no longer a logo it truly is in the headlines very often however for this video and The Good Life contest the should be.
So what do you think? Is this kind of indirect marketing effective? Do you think it works? I don't have a dog in this particular race but I think it's an interesting topic. Is Merillat onto something ?