This puts the P in PSA
The advert's gambling on Brazilian TV right now and translated into English it reads something like this:
Pee in the bathe! We want all and sundry to do it! Men! Women! Children! Brazilians! Or now not! Nobles! Commoners! Musicians! Sports stars! People 1/2-human, half-monster! Twilight creatures! Brazilian legends! Greek legends! Good people! Not so correct humans! Artistic geniuses! Scientific geniuses! Circus performers! Lovers! People from different planets! Movie stars!
To sum it up: If you pee, we need you to do it too! (while you flush you waste up to 12 liters of drinkable water / 4380 liters in 365 days)
Pee within the shower! Save the Atlantic Forest.
This ad was produced by Saatchi and Saatchi for the SOS Mata Atlantica Foundation , a non-profit, non-political foundation dedicated to the preservation of the Atlantic Forest. The Atlantic Forest is a unique, enormous forest that encompasses an area that includes coastal Brazil and Uruguay and then extends inland to Paraguay and northernmost Argentina. The Atlantic Forest surrounds some of Brazil's major population centers. It's a fragile, wildly productive ecosystem and Brazilians are right to be concerned about how their activities impact this region.
Like everywhere else inside the advanced and growing world, urban Brazil has water problems. One of the many motives countries around the world are having water troubles is the omnipresence of the flushing rest room. Wise aid use is a bit of a hot button problem of mine. Unfortunately, so much of the "greening" of the arena is a advertising and marketing campaign that truely would not accomplish a whole lot. Using less water is difficult to make a lot of money from, so it has a tendency to get overlooked. The US leads the arena in household water consumption (no surprise there) and the EPA estimates that on common, 27 % of the 400 gallons of potable water consumed via an American household receives flushed down toilets.
I for one would love to applaud the the SOS Mata Altantica Foundation for making what is no longer a awful concept initially palatable to the hundreds. Well, the Brazilian loads at any fee. Can you consider something like this showing up during commercial breaks for American Idol? Not bloody probably.
Peeing in the shower would save at least a flush per person per day. It doesn't sound like much but that's 1.6 gallons with a modern, efficient toilet. It's up to seven gallons on an older toilet. Those kinds of changes add up. So whattya say? Who's ready to xixi no banho?
