A visit from the Moggit Girls
Some time last winter I followed a series of links back to a site called Moggit. Moggit is the home of the Mogg Blog, a design site with something extra. That extra is common sense and and unwillingness to parrot back the gushing and glad handing that all too often passes for a design press. And yee-haw! I knew I was home as soon as I landed on that site, let me tell you. I love 'em, they can be catty without being cruel and that's a fine line to walk. I know that first hand, I trip over it all the time.
The Mogg Blog is written by Joy and Janet and I'm not the only one who chanced upon them last winter. Theirs has been a meteoric rise to fame and I hope, fortune. These two are poised to take over the world. As proof, their latest coup has been landing a gig on HGTV.com, an outfit that needs these women even more than the blogosphere does. Three cheers for good-natured smart-alec-ry! You can see their Decorating Dos and Don'ts videos here and their Home Improvement videos here . If you're a Twitterer and really, who isn't? Follow them @moggitgirls .
I subscribe to their feed of path and engage in a few witty repartee with them on Twitter. Last weekend I asked them in the event that they'd answer more than one questions for me. They agreed loudly and back their responses inside hours of my sending them off. Without similarly ado, I convey you Joy and Janet, the Moggit Girls. Oh! Pay near attention to their answer to question variety 5. Thanks women!
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1. How did you arrive at the name the Mogg Blog?
Well, our unique concept become to have an online magazine however we quickly realized that turned into way an excessive amount of work-- so we went to the blog format. We desired a short kinda catchy name that no one else had, however we couldn't think of one so we determined to make up a brand new word alternatively. We took the 'm' from mag and the ?Og? From blog and mixed them. And voila-- the 'Mogg Blog' or 'moggit' (because we also wanted it to be a verb and it became our phrase and we may want to do what we wanted with it) was born...
2. How lengthy has the Mogg Blog been in life and what brought on you to begin it?
The blog has been round considering oh, late closing yr... But we spent some months making plans earlier than we definitely released. We commenced it due to the fact we had been spending way too much time on the cellphone with every different anyway, and we idea we would as properly placed said time to suitable use.
3. What were every of you doing prior to attaining fame and fortune because the Moggit Girls?
Joy turned into a Rocket Scientist and Janet become a Quantum Physicist. And oh yeah, additionally housewives...
4. How did you turn out to be getting worried with HGTV?
It became a completely focused campaign that worried alot of whining and begging. (Just kidding!) What sincerely came about turned into that HGTV found us and contacted us through twitter. Yup-- Twitter. Have we cited we like Twitter?
5. Who are your bloggery idols and function fashions?
Paul Anater.
6. What are a few of your favourite things?
Anything blanketed in chocolate. Great rings. Great shoes. Great handbags. And also money. Lots and lots of cash. Oh, you probably meant that in a designer-y manner. Sorry...
7. If Jonathan Adler, Kelly Wearstler and Philippe Starck collaborated on a room layout, what do you suspect it would seem like?
A HOT MESS!
Eight. What, if whatever will you not say?
As fantastic as it is able to appear, there is clearly alot that we are able to not say-- besides, of course, to each different. We even have some rules of behavior which have developed for the reason that inception of the blog that we adhere to pretty religiously.
1. We don't name out designers (oh, except for each once in an extraordinary-ish whilst those very filthy wealthy ones whose careers we couldn't ever in all likelihood harm.)
2. We only 'mogg' things which have been put obtainable for public consumption on a website, blog or magazine.
3. We try and make certain that our observation is extra tongue-in-cheek than outright nasty.
Basically, our purpose is to poke fun on the pretentiousness that can often appear to dominate the layout world. We just want to remind humans that redecorating their houses have to be a laugh. We think your home need to be a private mirrored image of you, and that your decor ought to no longer be approximately maintaining up with all the 'haute couture of layout' that gets posted in magazines each month. Really, all we are doing is posting our opinions-- and via so doing with any luck reminding humans to now not blindly follow the modern fad or trend just due to the fact everyone else is. If the cutting-edge factor suits you--super. We say cross for it. If now not, we say don't worry! Stay authentic on your non-public fashion. (Except for taxidermy. If your personal style is taxidermy you have to no longer live authentic to that. 'Cuz taxidermy is gross.)
If you have a look at our posts, we'll absolutely best very not often pop out and say we think some thing is unsightly. What maximum humans don't recognise is that we will regularly 'mogg' things we definitely like, but that also strike us as unusual or have an issue approximately them that we suppose is funny. We assume people can (and should!) love things which might be silly or wrong and totally covet them. We do. So we're just sincerely writing about that.
Nine. What message does the Mogg Blog carry to the arena?
Hey, layout international-- don't take your self too critically. And hello, Mr. Or Ms. Average Person Out There-- don't sweat your decor too much. If you have not got eels in your coffee table, or a residence complete of filled lifeless animals you are probable doing simply fine...
10. What's next for the Moggit Girls?
Ah, a pair masses of laundry, international domination and a few faculty lunches... In that order.