Martha Stewart commits another offense
The Home Depot just released a new line of cabinetry and it has Martha Stewart's name plastered all over it. I suggest that literally.
One of my favorite people in all of Bloggerdom is the ever delightful Raina Cox from If the Lampshade Fits . Raina likes to poke me with a stick through late night, one-line e-mails that she knows will get a rise out of me. Her latest arrived on Sunday night. The subject line read "Thoughts?" and the body of the message consisted of "Martha Stewart kitchens from Home Depot" and then she included a link to an LA Times article announcing the product launch. Predictably, Raina's message set off a flurry of internet searches and a round of back and forth messages that consisted of my bile venting.
Listen, I do not begrudge Martha Stewart one aspect. In truth, I appreciate the whole thing she's controlled to do during the last 30 years. Our tastes diverge shall we embrace but other than the flavor aspect I'm in awe her capability to show every thing of the character she plays on TV into any other branded product.
With that stated, she may additionally have crossed a line here with The Home Depot.
From the LA Times:
Using her personal utilitarian kitchen as notion, Martha Stewart has launched her first unique order line of cabinetry, hardware and counter tops.
Sold completely on the Home Depot, the cabinetry capabilities easy strains and springs in eleven door patterns and a number of wooden finishes. It additionally offers thoughtful accessories that show Stewart is in rate: cookbook pop downs, roll out cabinets and pegged dish organizers.
From the sound of that press release regurgitation, anyone'd could be led to trust that Martha herself turned into very in detail worried on this task. That might be wrong of direction.
Again from the LA Times:
Inspired from real all-American houses with enduring allure, these designs are rooted in conventional patterns and crafted expressly for the current home.Just like the Thomasville cabinetry sold at the big orange box, this is a licensing deal. Home Depot pays Thomasville and Martha Stewart for the use of their names. And just as is the case with Thomasville Cabinetry, Martha's are made by MasterBrand Cabinets. Masterbrand Cabinets itself is a division of Fortune Brands . This doesn't make them a bad product. It does however explain that they are a relatively inexpensive, mass produced cabinet. The brand names like Martha Stewart and Thomasville are there to distract people from the fact that what they're buying is not actually a premium although they're priced as if they are.
If you discover your self at a domestic center for cabinetry, and this relates to numerous human beings, just recognize what you are in for and regulate your expectancies consequently. Oh and by the manner, cabinets aren't sold with the aid of the foot so don't accept as true with the linear foot fees domestic facilities like to scatter round their kitchen departments. Actual expenses are somewhere among 3 and 4 times the fees on the symptoms.
Oh and by the way, the images scattered around this post are from Home depot's Martha Stewart Cabinets. The first photo's door style is called Mount Desert. It looks like a cheesy, home center, oak cabinet and that exactly what it is.
So whattya assume gang, would you permit Martha into your kitchen beneath these circumstances?